![]() The Q3 2022 ad slowdown tracks to when creators were telling me their library content monetization dropped off a cliff. While management called out the strong growth in watch time of Shorts, they also acknowledged the gap in monetization between Shorts and core YouTube content. Its YouTube division posted its third straight quarter of YoY ad revenue declines. The Q1 earnings report released today was not as dire as I was led to believe. #youtube #creatoreconomy #earningsseason Ī former Google colleague recently told me that Q1 was their worst sales quarter in their 15+ years in the company. And for more information on how to work with more builders in the space, check out Nobody Studios! So if you want to feel better about this earnings call, stop looking at your stock portfolio and start looking at the market opportunity.īuilders will keep winning. Internet and devices continue to get cheaper and more accessible in previously hard-to-reach areas in Southeast Asia, Sub-Saharan Africa, and parts of South America. ![]() We still have 75% of the population watching shortform content on their mobile devices. Influencer marketing still has a projected CAGR of 32.5% this decade. Revenue is good for those of us participating in the market. Which generally means annoying those humans.Īnd allows challenger platforms and direct competitors to swoop in and give those humans a less annoying experience.īut before we all start quitting our day jobs to start a quaint little taxodermy shop in Durango, Colorado, remember YouTube still drove over $6.69 BILLION in revenue last quarter. So you have to find ways to monetize those humans MORE. But let's talk about the downside of that: Sure, it FEELS like magic because the scale is so large.ģ billion humans of our 8 billion human Earth access Facebook platforms every month. They're markets, just like oil or apples or gold or remote controlled cars. ![]() 'Up and to the right for eternity' is neither realistic, nor is a slight downturn a signifier that the world will go back to written letters and Dewey Decimal Systems.ĭigital platforms aren't magic. ![]()
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